Explore Kananaskis Country
In 2006 CMI Publishing entered into a sales and distribution contract to assist Alberta Parks with the production and circulation of their annual visitors’ guide to the largest provincial park in Alberta. During the four years from 2007 – 2010, inclusive, the scope of Explore Kananaskis Country & the Ghost Area expanded to include Fish Creek Provincial Park, an urban park located in south Calgary, the page count increased from 40 to 64 pages and the print run increased from 65,000 to 100,000 copies per year. Explore Kananaskis Country & the Ghost Area became so popular that it began to win awards from the printing industry and came to the attention of the head office of Alberta Parks in Edmonton.
Explore Alberta Parks
In the fall of 2010, Alberta Parks decided to morph Explore Kananaskis Country & the Ghost Area into the flagship magazine for the entire province, so the 2011 edition was called Explore Alberta Parks. Although the print run in 2011 and in 2012 was originally scheduled to be
150,000 copies per year, Alberta Parks found funding to actually print 250,000 each year and the page count was increased to 80 pages. Each year, CMI Publishing was responsible for advertising sales and a significant portion of the distribution of this official annual visitors’ guide to the provincial parks and recreation areas within Alberta
Parks Canada Mountain Guide
Parks Canada launched a visitors’ guide to Banff in 1984. By 1996, it had evolved into a 24-page full page mini-tabloid. It served visitors to Banff as an orientation piece and 13 sponsors helped to offset the printing cost of the publication. Along the way, similar official visitor guides were published by Parks Canada to serve travellers within Yoho, The Kootenays and Jasper National Parks, however cut backs in human and financial resources jeopardized the sustainability of this project.In January of 1997, Traveller Infomedia was selected to be a private sector co-publisher, charged with the responsibility to amalgamate the four individual guides into one larger publication for all four of the mountain national parks. From 1997 through to 2005, the CMI Publishing team successfully produced at least one annual edition each year, on time and at no cost to the Canadian taxpayers.