Experience the Mountain Parks
In 2005, upon receiving the news that our co-publishing contract with Parks Canada would not be renewed for the production of The Parks Canada Mountain Guide, CMI Publishing launched Experience the Mountain Parks. The mandate was clear. We wanted to produce a visitors’ guide that would complement Parks Canada’s publication, and extend the reach for this important information out into the visitor centres, hotels and attractions within southern BC and Alberta that were outside of the national parks.The 2006-2007 edition of Experience the Mountain Parks had a page count of 40 pages and a print run of 500,000 copies. Over the years, the page count has increased to 84 pages and the cover of the 2012-2013 edition was printed on coated glossy paper.The launch of Experience the Mountain Parks required that we build our own network of distribution outlets, fabricate magazine racks, and outsource writers, photographers, an editor, sales reps, and delivery personnel.
Experience the Cowboy Trail and Kananaskis Country
Most Albertans think of The Cowboy Trail as Highway #22. We believe that The Cowboy Trail is more than just a 700 km long highway that runs through the Foothills. We see it as a way of life! With this magazine, we celebrate our authentic western heritage, and that doesn’t have hard boundaries. Our goal is to entice people to experience our rich cowboy culture, while they explore the many unique Alberta parks and communities that serve our province. The focus of our editorial includes the vast areas known as Kananaskis Country. Readers will appreciate the descriptions of summer trails, the maps, images and campground grids. The information provided on western and ranch activities, communities and culture will make this guide a ‘keeper’. The specific parks, ranches and communities covered from year to year will change, so don’t be surprised if readers collect the issues for future reference. Readers refer to it regularly. Our guide becomes their travelling companion, so you can be confident that your marketing message will be noticed! This magazine will be read by an estimated 130,000 people – both residents of and visitors to Alberta. Many more will view our digital versions on-line.
Experience Calgary’s Parks ‘n Paths
Our goal is to lure people to Fish Creek – one of the largest urban provincial parks in Canada. Located in south Calgary, Fish Creek serves an estimated population of half a million (and growing). Most residents in the area know that a park is “down there”. Lots of folks who live in the lovely neighbourhoods surrounding the park stroll along the ridge, but few appreciate the rich history of the area and take full advantage of all that Fish Creek Provincial Park has to offer.The focus of our editorial is on the long list of outdoor activities that families can enjoy “in their own backyard”. We also profile the neighbourhoods that surround it.You will appreciate the maps, images, and descriptions of the many unique hubs in the park: from Mallard Point to Sikome Lake and from the Bow Valley Ranch to Shannon Terrace.Readers will refer to it regularly. Our guides become their travelling companion, so you can be confident that your marketing message will be noticed! This magazine will be read by an estimated 65,000 people – both residents of and visitors to south Calgary.
Jasper Visitor Map
In 1990, The Jasper Booster, a local newspaper in Jasper, Alberta, launched a fold-out map that featured the Townsite of Jasper on one side and Jasper National Park on the other.Surrounding the maps, space was sold to local merchants for business card-sized ads. In 2009, the Jasper Booster closed its doors, and CMI Publishing acquired the publishing rights for The Jasper Map. Since 2010, we have printed this map annually, and the print run has increased from 84,000 to 100,000 copies each year.
Kananaskis Trail Maps
There are plenty of outdoor activities to enjoy in Kananaskis Country year round, but you need to know where you’re going, and what activities are permitted in each unique recreation area. That’s why we’ve recently published, in cooperation with Alberta Parks, four updated official winter trail maps, to compliment the official summer trail maps we published last spring. All eight trail maps are now available in a digital format online. Download them, or print them off before you head into K-Country. Our Snowshoe Trails Map features 16 designated snowshoe trails in Peter Lougheed Provincial Park, the Kananaskis Valley, and the Chester/Sawmill areas. And our Cross Country Skiing Maps detail numerous trails in Mount Shark, Peter Lougheed and Ribbon Creek. These maps are essential for snowshoers, cross-country skiers and winter hikers. We’ve even included Winter Trail Etiquette tips to help you make the most of the experience for everyone.
We wish you safety and enjoyment out on the winter trails!
Coal Tour Map
CMI Publishing has been authorized to reprint the Commemorative Tour Mine Map this spring. This popular commemorative map was originally printed in 1998 in honour of the 100th anniversary of the Rocky Mountain Coal Branch. The reprinted map will be distributed for free by Information Centres, businesses and attractions throughout the region. You’ll also be able to access it online at any time in our Digital Library!
Digital edition coming soon.